CHERRY FELICYA

Cherrious namecard

So what is an Art Director?

“You are not exactly a writer. You are not exactly a poster-maker. You are not a brand consultant. You are not a web designer. Yet you did all of these things…”

-excerpt from the book Art Direction Explained, At Last!

Hey there! I am a creative-partner at iMiTYWORKS studio. An all round creative thinker that can meet any requirement for design, branding, creative, digital and marketing support needs. From digital to print, interactive marketing deliverables, designing websites to content development. You name it, I’ve done it!

17 plus years of experience in building, applying and extending brand communications guidelines across all media. That means I have experience in both print and digital deliverable. I stay awesome by applying myself in every project, and using my vast experience in every project that I handle, keeping up with design trends, embracing new technology with enthusiasm, and keep learning from industry leader.

I do believe that design principles and good taste translate to every new media and projects, you only need to learn the rules well.

On a day to day basis, what I do is:

Come up with ideas & solution for brand communication
Conceptualized and Manage a team of designers and coders to get a project rolling smoothly while making sure that visualization and UX are on point.
Working on website, marketing campaign proposal to help brand achieve their goals
working in collaborative workshop with cross function teams on our client side (Marketing, HR, & Brand/ Product manager).
Make sure to develop the right concept and solution by assessing existing site/assets for usefulness, usability, visual design, content, and branding.
Using empathy for target audience and meet it halfway with brand/ user needs to communicate, and making sure that outcome delight both audience and brands.
Develop and apply visual identity systems, typography, photography, colours and other assets to create distinctive brand image.
Collaborate with teams of Photographer, Digital Imaging Artist, Copywriter, Illustrator, coders so you dont have to.
Collaborate with multiple internal organization to contribute to the creative process, give solution for brands/ users, to formulate communications needs as well as to best understand how to support user (brand) needs.

My goals in life is to be a Creative mastermind.

Well a designer unicorn that can design-write and code. Might have found some hacks here and there, be sure to check me out to see how its going!